Hi there, I’m Toni Rudd (she/her), The Binge Dietitian.

A woman with curly hair smiling, sitting on the floor holding a coffee cup, next to a black dog with its tongue out, inside a modern glass-walled building with plants outside.

I’m a UK HCPC Registered Dietitian who specialises in helping individuals effectively break free from restrictive dieting and their binge eating cycles. I utilise a compassionate, non-diet approach to support my clients in developing healthier relationships with food and their bodies.

I’m so glad you are here.

I'm passionate about helping you improve your relationship with food so you can stop binge eating and feeling guilty after eating. My mission is to help you realise there's more to life than strict meal plans, obsessive calorie counting, and constant food stress.

I support you in increasing health-promoting behaviours with an ‘add-in’ mindset, helping you reach your health goals without deprivation.

I focus on healing your relationship with food so you can enjoy tasty, nutritious meals that make you feel good, while also including the foods you love without guilt or shame.

I care more about your health than your weight.

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Things that matter most to me…

When I started my career as a dietitian in 2017, I began working with people to lose weight and improve their blood glucose levels in the NHS.

However, it wasn't long before I realised that the conventional approach of setting weight loss as a goal and advocating for restrictive diets wasn't working as I had hoped. Instead of seeing progress, I witnessed a disheartening pattern: people weren't returning, or they came back feeling stuck, unmotivated and still struggling with their relationship with food.

Many people I meet say they have "tried all the diets" and were left feeling like failures. My heart breaks for them, and I know there is a better way.

That’s why in 2022, I decided to start my private practice as ‘The Binge Dietitian’ because I knew there was a lack of resources and support out there for people who, like many of my clients, were trapped in the cycle of dieting and binge eating. 

I wanted to create a place dedicated to breaking this cycle and helping women heal their relationship with food through a compassionate, non-diet approach. 

Weight loss goals often focus on quick results instead of long-term health.

Talking about your relationship with food and binge eating is a significant step.

A woman with curly dark hair smiling and holding a croissant inside a modern kitchen with green plants in the background.

But what if you could go from:

Feeling out of control around food.

➡️ Feeling empowered and in tune with your body’s needs.

Spending hours measuring and monitoring every bite.

➡️ Understand and trust your hunger and fullness levels, knowing what and when to eat and when to stop.

Constantly thinking about food.
➡️ Living a life where food is just one part of your day, not the focus.

Feeling ashamed after eating certain foods.
➡️ Enjoying all foods without shame or guilt.

Following rigid meal plans.

➡️ Eating in a way for you that promotes variety and flexibility, based on your body’s needs and preferences.

Feeling isolated due to dieting

➡️ Connecting with others and enjoying social events without food stress.

A woman with curly brown hair and fair skin is standing outdoors, smiling, and holding a book titled 'Just Eat It' by Laura Thomas. She is wearing a white T-shirt and light blue jeans. The background includes some greenery, a black wall, and water.

Have you ever found yourself thinking that there must be another way? Well, there is!

Eating shouldn’t be so stressful and I’m here to make it easier for you!

“It was difficult at first of course, but Toni was really responsive to how I was dealing with everything and adapted the actions/goals for the week accordingly. I am now out the other side and I can’t imagine how I ever lived like I did. Toni was supportive and so knowledgeable and I would recommend her to anyone who feels stuck. Thank you so much, Toni. You are fab!”
— Rachael, Bristol